Abstract: Issues: • Understand the competitive landscape in the American indian passenger car industry and study the marketing strategies of leading players.
• Study the entry tricks of global car manufacturers in India.
• Look at and evaluate the marketing mix of Hyundai Motors in the Indian passenger car market.
• Compare and contrast the marketing strategy of Hyundai with other leading players in the Of india passenger car industry Material: Keywords: Case, Hyundai Motors, Indian Passenger Car Industry, Foreign Car Manufacturers in India, Advertising Small Vehicles in India, Marketing Blend, Positioning, Buyer Value, Prices, Distribution, Marketing campaign, Santro -- YS Ellie, former Taking care of Director, Hyundai Motors India Limited in 2002. - Vinay Kamath, Journalist with Businessline in 2002. text:bookmark-start The Price Cut Top of Form The Discounted Contd... text:bookmark-start Background Notice For a long time after India started to be independent in 1947, the auto market acquired just two models to supply - the sturdy 'Ambassador' from Hindustan Motors (HM) and the sleek 'Fiat' via Premier Cars (PA). This was the result of Govt of India's (GOI) decision to keep the vehicle industry firmly protected. In the 1980s, the GOI experienced the need to expose an affordable little car, focusing on the American indian middle course. As developing a small and affordable car required better technology than was readily available indigenously, the us government tied up with the noted Japan company, Suzuki. The government shaped a joint venture with Suzuki and founded Maruti Udyog Limited (MUL). It kept 74% and Suzuki acquired 26% fairness stake in MUL. In 1983, MUL launched the ‘Maruti 800', priced at Rs 40, 500... text:bookmark-start Hyundai's Entry in India One of the main players that entered the Indian car market was HMC through its part HMIL. Before you make its approach, the company carefully studied the industry to get a year. The company's officials discussed to vendors, dealers...
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